Forget the sponsors. Forget the media frenzy. Forget the points and the money and the trophies and the sex appeal. Forget the product placement Redbull hat and drink they passed to Jordy Smith after his final winning heat against John John Florence. Forget the hype. Forget it.
Focus your attention on the surf and surfer. Both ocean and rider don’t give a shit.
(You can also view these all over at Flickr, if you so choose.)